Now that the Easter holiday has passed, marketing analysts are examining the season's best- and worst-selling candies. Today, CRABNOX will focus on a product introduced this year by the Palmer brand. A rare combination of the chocolatier's art and Freudian psychoanalytic theory, Palmer's "Baby Binks" is a hollow, figural bunny with gaping eye sockets.
Designers of the sweet sought to combine the beloved taste of milk chocolate with Freud's classic theory of castration anxiety, represented by the absence of eyes. Although early brainstorming sessions predicted that an Easter candy with cerebral overtones ("the thinking man's treat") could become the runaway hit of the season, subsequent post-Easter focus group studies revealed that Baby Binks, with his metaphorically removed testicles, instilled feelings of fear in all male subjects.
Currently, Palmer has no plans to resurrect the product next Easter. For a limited time, the many that went unsold before the holiday can now be obtained at grocery and drug stores for as little as $0.54.
Below: the anxiety-provoking confection in and out of its packaging.
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